SmarTone launches another TVC to push 5G featuring Nick Cheung

SmarTone has launched a new TVC featuring actor Nick Cheung to showcase the capability of its 5G network.

Cheung, who has been a SmarTone customer for more than 20 years, stars in the TVC Trust the Best. The video starts with people suffering from slow speed internet connection due to a poor mobile network. Symbolising the 5G network of SmarTone, Cheung appears in the scenes, and with a flick of magic, he leverages the company's newly launched 5G MAX technology to bring forward the brand's 5G internet experience to everyone, telling the strengths of SmarTone’s 5G network coverage, real-time AI technology and Ericsson’s spectrum sharing that enables sharing of spectrum between 4G and 5G and more efficient use of its existing spectrum.

The TVC will be launched on TV channels, online platforms, as well as various OOH channels.

Speaking of the reasons for choosing Cheung as the main character of the new TVC, Josephine Lam, head of marketing and sales of SmarTone said, “SmarTone and Nick Cheung share the same belief of always striving for the best, as well as the daring mentality to make a commitment and take action."

She added, “It has been SmarTone’s commitment to building the best 5G network in Hong Kong. As of today, our 5G network offers the widest coverage and most spectrum per population in Hong Kong. Coupled with our newly launched 5G MAX technology, we aim at maximising the 5G experience for everyone in Hong Kong.”

Earlier this month, SmarTone launched another TVC featuring actor Sam Lee and her three-year-old daughter and baby influencer Lucy. The TVC portrays Lucy as an alien to help her father get rid of the landlines in traditional home broadband services as sharing home broadband among multiple devices may slow down the internet speed. Lucy also tells the competitive price of SmarTone's latest 5G private broadband service. The video is available on online platforms, such as YouTube, Facebook and Instagram, as well as television channels.

SmarTone said the latest service is based on a survey that examined internet access among Hongkongers. For example, 70% of fixed broadband users believed sharing home broadband among multiple devices could slow down internet speed; and more than half of the respondents said the fixed broadband service can improve.

Meanwhile, over 50% of respondents also experienced inconvenience in fixed broadband installation, such as wiring and scheduling of installation professionals. Lastly, up to 30% of residents living in village houses and close to 20%, standalone building residents did not have sufficient options when it came to choosing a broadband service operator.

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