sloggi reappoints SLPR Worldwide for PR duties for the third year

Underwear brand sloggi has reappointed SLPR Worldwide Group to manage PR duties in Malaysia for the third year. Lynette Manimaren-Woo, marketing manager of Singapore and Malaysia said since 2018, the agency has understood its mission and vision and accompanied the company on its journey to liberate true comfort by identifying suitable media and influencers to share the brand's message to fellow Malaysians.

“We want for our audience to appreciate the skin they are in and not have to put up with uncomfortable innerwear just to adhere to the archaic standards of how a bra and brief should be. Ultimately, we want our audience to move freely, comfortably and have that ‘zero feel’ feeling when wearing our products especially now where we are spending more time at home,” Manimaren-Woo added.

Meanwhile, SLPR Worldwide's senior partner and COO of Southeast Asia, Leon Tang said it is grateful that sloggi has trusted the agency to grow alongside the brand while  executing the tasks to accomplish its mission.

“This is a privilege for us to play our part breaking the status quo of how innerwear should be and feel like, while spreading a positive message of being truly comfortable,” Tang said. At the same time, the agency has also bagged other accounts including Sonos, Waterco Malaysia and DJI Malaysia. A+M has reached out to SLPR Worldwide for additional information.

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