Skyline Luge taps new PR agency to bring gravity-fuelled adventure to KL

share on

twitter /
facebook /
linkedin /
- email
- telegram
- whatsapp
- wechat
- pinterest
- line
- snapchat
- reddit

Global gravity-fuelled adventure activity Skyline Luge has appointed digital PR agency VoxEureka as its strategic digital PR partner in Malaysia.

Under the appointment, VoxEureka will be overseeing the launch of the Skyline Luge Kuala Lumpur (Skyline Luge KL) attraction and produce marketing communication activities for 2024.

Just last year, the PR agency oversaw Skyline Luge KL's soft launch in Gamuda Luge Gardens, drawing an attendance of over 200 media members and content creators. In addition to the launch, VoxEureka will also manage media relations, influencer outreach and social media marketing for the New Zealand-based brand.

Don't miss: PUMA races off with VoxEureka for PR duties in Malaysia

Skyline Luge KL is the second Luge attraction in Southeast Asia after Skyline Luge Sentosa in Singapore. It also marks the eighth site for the attraction globally.

"In these few months, VoxEureka has mirrored and matched our ambition to deliver a most thrilling introduction of the Luge to the Malaysian market," said Gavin Barnes, general manager of Skyline Luge KL.

"We've laid down a strong foundation in Malaysia and are excited to steer Skyline Luge KL into 2024 delivering safe, wholesome outdoor excitement for every Malaysian."

Jonathan Tan, VoxEureka’s managing director, said "The Luge is one of the world’s most excitement attractions and we’re so delighted to partner Skyline in introducing it to Malaysia. The partnership with Skyline has been highly collaborative and we’re looking forward to ramp up the excitement in the coming months."

In 2021, PUMA appointed the agency to manage PR duties for a year. The agency was expected to manage public and media relations, influencer engagements, and drive key strategies to help the brand stay true to its proposition of "Faster Forever". VoxEureka first came into the scene in 2017. Since its inception, it has managed to achieve a roster of clients including BMW, TikTok, Unilever, Sunway Group, Coffee Bean Tea Leaf and Zurich Insurance amongst others.

share on