Singtel inspires stressed out youth to pursue their passions in new short film

Singtel has released the latest instalment of its iPhone 15 series launch campaign which features a short film that aims to encourage young adults to forge their own paths regardless of the pressures of society.

Produced in collaboration with Apple and creative agency Hogarth Worldwide, the film takes inspiration from a study by Deloitte on Gen Zs and millennials.

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Insights from the study highlighted that 46% of Gen Zs feel stressed and 49% say that work is central to their identity.

Titled “Live Your Story”, the film follows a Singaporean boy who turns his artistic and creative passions into a fulfilling career to show Gen Z Singaporeans the possibility of finding an intersection between their interests and work.

"Singtel believes technology can empower, enrich, and enable many to explore both personal and professional interests to the fullest”, said Diana Chen, managing director of customer management, Singtel Singapore.

The short film takes audiences through Carl’s foray into fashion from painting on a canvas in his bedroom to working at a cosmetics store to finally developing his own fashion line.

Through sound design such as a drum beat that gets increasingly upbeat as his career takes off and a brief pause to indicate a change in fortune, the film aims to further engage the audience and immerse them in the storyline. 

“Our team at Hogarth Singapore is incredibly proud to deliver a visually stunning piece of storytelling, bringing to life Singtel’s purpose of empowering every generation, all while uplifting lives through technology,” said Mark Wong, CEO APAC, Hogarth Worldwide.

Singtel is no stranger to creating campaigns that aim to inspire change. It recently partnered with Nickelodeon’s Teenage Mutant Ninja Turtles to encourage people to go green just last month.

The campaign, dubbed “Go Green with the Turtles”, aims to raise awareness of the impact of e-waste on the environment. Through the campaign, Singtel also hopes to educate its audiences on the different ways recycling can reduce one’s environmental footprint.

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