Loh Kean Yew, Kiria Rahman and Maximilian Maeder shine in inspiring Singtel film

Singtel has launched its annual National Day film in support of Team Singapore athletes who will be making their way to the Olympic games in Paris.

Titled “Shining Bright From Singapore to Paris”, the 90 second film celebrates the Olympics journey of some of the country’s most promising sports profiles: shuttler Loh Kean Yew, kitefoiler Maximilian Maeder and fencer Kiria Tikanah Abdul Rahman.

In the film, the three athletes are seen preparing for the Paris Olympics, training against iconic Singapore locations such as Marina Bay, Gardens by the Bay, and Henderson Waves at Telok Blangah Hill Park. As they get physically and mentally primed for the Olympics, the film spells out three ingredients they regard as critical for success – speed, resilience, and tenacity.

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Maeder represents “speed”, where he shares in the video that he wants to “show the world how fast and powerful our nation can be”. The teenager will be making his first Olympic appearance this year and was previously the youngest winner in any Olympic sailing class competition at the age of 16 in 2023.

Repping “resilience” is Rahman, where she talks about rising to the challenge to take Singapore proud. She made history as the first female Singaporean to ever compete in the epee event at the 2020 Tokyo Olympics, and secured her place to compete again at this year’s Olympic games.

Lastly, Loh epitomises “tenacity”. Studded with a world championship title and three BWF World Tour Wins since the previous 2020 Tokyo Olympics, he said he wishes to “show the world our tenacity and strength”.

The film is the latest addition to Singtel’s series of branded films that embody its group purpose to “Empower every generation”. It aims to use this guiding principle in directing the business, so that the power of technology can be harnessed to inspire and uplift communities.      

“As a long-time sponsor of the Singapore National Olympic Council (SNOC), we’ve been privileged to extend our unstinting support to Team Singapore as they’ve strived to represent the country in the world’s major games, putting Singapore on the global stage time and again," said Yuen Kuan Moon, Singtel Group CEO.

"The road to the Olympics requires hard work, focus and the determination to succeed and these values resonate deeply with us at Singtel. We are proud to feature three of Singapore’s best athletes and we hope this will inspire a new generation of youth who dare to chase their dreams and have the work ethic to realise their full potential,” he added

Singtel has been an official partner of SNOC since 2012 and is one of the earliest corporate sponsors supporting Team Singapore athletes. It renewed its sponsorship with SNOC for the third time last year, where it will continue to help fund training grants for athletes and offset fees and expenses at major games.

“We understand these values all too well which is why these athletes’ stories of endeavour speak to us at Singtel. As the leading provider of advanced connectivity, digital services and digital infrastructure, speed and the resiliency of our networks, platforms and services are crucial to our success and ambitions to serve our stakeholders, be they our customers or communities," said Lian Pek, Singtel’s vice president of group strategic communications and brand.

"Our athletes also remind us that we need tenacity and a little fire in the belly to go that extra mile. I’m sure Singapore’s Olympics story will resonate with anyone who’s ever dreamed of reaching beyond themselves,” she added. 

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