Singtel brings back 2 beloved CNY families to showcase 5G prowess in film

Singtel has a short film to usher in the Year of The Tiger, titled, "The Hunt For The Lucky Tiger". The film is the third installment in Singtel's festive film series featuring two rival families that have endeared themselves to Singaporeans after their madcap but meaningful altercations in previous films, "His Grandfather’s Road” and “My Grandmother’s House". 

The film serves as a showcase for 5G use cases, such as Garuda Robotics’ autonomous drone systems which are currently undergoing trials at the 5G@Sentosa testbed, a public-private sector collaboration led by the Government Technology Agency, the Sentosa Development Corporation, and Singtel. By enabling agencies to trial use cases that improve operational effectiveness and deliver citizen-centric services, the testbed aims to catalyse large-scale public sector adoption of 5G and develop Singapore’s 5G eco-system ahead of nationwide 5G rollout in 2025.

According to the telecommunications company, it plays a key role in supporting the initiative with its purpose-built network and edge cloud infrastructure allowing for 5G application rollout on a mass scale. Set against the backdrop of the pandemic, this year's film sees the Ang and Huang families opt to go on a "staycation" instead of travelling overseas for the Chinese New Year break. Upon arriving on the 5G powered island of Sentosa, the families are pitted against each other to the search of the elusive "Lucky Tiger" that is brought to life via augmented reality.

MARKETING-INTERACTIVE has reached out to Singtel for additional information regarding the film. 

Conceptualised by the Singtel brand team, the film applies creative use of local humour and relatable scenarios around the festive season. In fact, Singtel said the film showcases its branded story-telling strategy and brand values of family, community, diversity, and inclusivity. 

According to Singtel's VP for group strategic communications and brand, Lian Pek, Chinese New Year exemplifies the importance of family, friends and relationships, which closely reflects Singtel’s spirit of celebrating connections. Pek added that the film is also a look to the future, and showcases how 5G technology can be capitalised to underpin economic recovery and the nation's journey into the digital economy.

"As a leader in 5G innovation, we are offering audiences a glimpse of tomorrow, from augmented reality enhanced entertainment to drone applications powered by hyper-connectivity. 5G has the unbridled potential to redefine experiences and operations across multiple verticals and we hope to empower the broader community by harnessing the benefits of this next-generation technology," she explained. 

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