Singlife is showing you your ideal life with a new AI-driven web campaign

Financial services company Singlife is enabling Singaporeans to see what their unique financial freedom dreams would look like in real life with its new AI-driven web campaign. 

The digital, virtual and AI-driven web campaign, titled "The dream cube", takes participants through a personalised journey with generative AI (Gen AI) technology and webAR.

As part of the campaign, participants will have to answer three simple questions about their views on financial freedom and will unlock a unique AI-generated vision of their dreams. 

The scenarios are based on research and insights garnered from Singlife's first Financial Freedom Index study which was conducted in 2023. The study showed that Singaporeans feel that financial freedom means being able to retire whenever they want, travel and give back to society amongst others. 

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“Singlife’s ‘Dream’ campaign is about empowering Singaporeans to visualise and chase their dreams,” says Debra Soon, Singlife group head of brand, communications, marketing and experience.

“The dream cube takes this message to another level, allowing individuals to see themselves achieving those dreams, one which is personalised and unique. We hope this will give them the impetus to plan for their financial freedom and know that their dreams are achievable if they take the right steps and plan with the right data and advice. At the same time, we want them to have some fun with the app and connect with us on a digital platform," added Soon. 

"The dream cube" builds on the momentum of Singlife's 2024 "Dream" campaign, which launched in July. The campaign encouraged consumers to dream big and plan to achieve their goals. 

In addition, "Dream" featured a brand film starring Mediacorp artiste and Singlife brand ambassador, Pierre Png. 

The film follows the story of a couple who dream of building an eco-home, reflecting an increasing focus on a sustainable, zero-waste future for all. Unfazed by their ambitious aspiration, the couple’s financial adviser assures them that their eco-dream can become a reality. Png, makes his appearance as the couple’s helpful ‘dream’ neighbour.

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