SingHealth picks agencies to boost digital CX

SingHealth has appointed Publicis Groupe’s Singaporean agencies, Digitas and Razorfish to revamp its websites.

This revamp aims to improve SingHealth’s digital experience for its patients through its group of websites and enhance its digital web infrastructure to enable personalised user experiences. Digitas and Razorfish’s appointment follows an extensive selection process, the statement said.

Don't miss: Mondelēz hands part of its global content production remit to WPP and Publicis Groupe

According to Publicis Groupe, Digitas and Razorfish will work with SingHealth to deliver a comprehensive digital strategy supporting the organisation’s aim to provide holistic healthcare services to its patients.

Both agencies will be responsible for building a new parent website and migrating individual institution websites to the Adobe experience manager platform. 

Kathryn Ng, deputy group chief communications officer, SingHealth, shared, “Our websites are increasingly the first touchpoint the public has with us. We aim to create a more user-friendly and personalised digital experience for our patients, caregivers and the public, and thus help make their healthcare journey with SingHealth’s hospitals, national speciality centres and polyclinics easier."

"We are also working to establish our websites as a rich medical information resource, and HealthXchange.sg, an even more engaging and interactive platform, to empower users to take charge of their health and stay well through the ages," she added. 

Rakesh Bhandari, senior vice president at Razorfish, highlighted the potential of design, data, and technology, and explained that healthcare is shifting towards a more user-oriented design, and the combination of these elements has the power to create a seamless, intuitive, and elevated digital experience for SingHealth's patients.

"We are excited to be part of this journey and leverage these elements to propel SingHealth forward," Bhandari added. 

MARKETING-INTERACTIVE has reached out for more information. 

Earlier this year in February, Mondelēz International handed part of its global content production remit to WPP and Publicis Groupe from S4 Capital. With this move, Publicis Groupe will also get a larger share of the contract, according to Adweek. 

Mondelēz International, which is a global confectionery and snack maker, owns brands such as Cadbury, Ritz, Oreo, Milka and Philadelphia Sour Patch, appointed MediaMonks and Publicis Groupe to handle its global content production and management account in 2020.

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