Singapore Tourism Board concludes PR, digital and social pitch for China

Singapore Tourism Board (STB) has appointed brand technology group Gusto Collective as its public relations, digital and social consultancy partner for the China market.

As part of the partnership, Gusto Collective will draw upon its experience in destination marketing to support the STB's mission of positioning Singapore as a vibrant and inspiring destination, bringing to life its "Made in Singapore" global brand campaign. 

It will introduce fresh perspectives on Singapore’s attractions and experiences, showcasing the city-state’s natural beauty, cultural richness, and its emerging status as a thriving innovation and creative centre in Asia. 

Meanwhile, Gusto Collective will enhance Singapore's standing as a global hub for meetings, incentives, conferences, and exhibitions (MICE) that deliver meaningful business outcomes and impact.

Andrew Phua, chief representative and executive director, Greater China at the Singapore Tourism Board, said: “China is one of the largest inbound source markets for Singapore and we have already witnessed an increase in visitor arrivals with the recent visa-exemption.”

“This partnership will allow us to continue building a strong presence in China and inspire Chinese travellers to discover how ordinary moments are turned into extraordinary experiences in Singapore,” Phua added. 

Shashin Surti, managing director, Gusto Collective Shanghai, said: " We are thrilled to be partnering with the Singapore Tourism Board to bring Singapore's vibrant tourism offerings to the China market. This collaboration marks an exciting milestone for both Gusto Collective and the Singapore Tourism Board, to shape a dynamic tourism landscape for Singapore in partnership with industry and community stakeholders."

MARKETING-INTERACTIVE has reached out to Gusto Collective for more information. 

Don't miss: Singapore Tourism Board highlights the beauty of SG's hidden gems in new campaign 

Back in September last year, the STB launched “Made in Singapore”, its latest global campaign to inspire travellers to choose Singapore as their next travel destination.

The campaign aims to put a fresh spin on its “Passion Made Possible” destination brand. According to STB, the campaign will spotlight quintessentially Singaporean experiences, from attractions to hidden gems.

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