Singapore's Science Centre picks creative agency for annual STEM event

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The Singapore Science Centre has picked GOODSTUPH Singapore as its creative agency for Science Centre Singapore’s UNTAME Festival.

As the annual flagship event, UNTAME highlights the significance of science, technology, engineering, and mathematics (STEM) in everyday life. This partnership sees GOODSTUPH spearheading both the festival’s engagement campaign and the rebranding of UNTAME, starting with its 2024 edition, "More Than Meets the Mind," launching this October.

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Launched in 2020 during the pandemic, UNTAME has evolved from an online event to an annual must-see experience for all ages, blending STEM+ with immersive, hands-on learning.

This year, GOODSTUPH has been tasked with reimagining the festival’s identity, including a revamped logo and new tagline, while driving digital engagement through fresh, innovative social assets.

"GOODSTUPH Singapore’s creative approach aligns seamlessly with our vision for the festival. We are excited to work together with them to fully realize the creative potential of UNTAME, ensuring it continues to inspire and engage our guests in new and innovative ways," said Dr. Lee Song Choon, director of events and engagement at Science Centre Singapore.

“When the opportunity to pitch for UNTAME came our way, we were drawn to its untapped potential as a festival that could be a standout event in Singapore. Plus, working with the Science Centre—a place that’s ingrained in our childhood memories—made the chemistry undeniable,” said Cheryl Tay, group account director at GOODSTUPH Singapore.

This comes shortly after Singapore's Science Centre Board (SCB) concluded a pitch for a public relations agency and appointed Zeno Communications Singapore, according to GeBiz documents seen by MARKETING-INTERACTIVE in April.

Zeno Communications will work with the Science Centre Group of Attractions which includes Science Centre Singapore, KidsSTOP, Omni-theatre and Snow City to oversee PR duties.

It will specifically handle Science Centre Singapore and KidsSTOP, Omni-theatre and Snow City, according to tender documents.

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