Singapore Kindness Movement wants you to take a stand

In a bid to rally Singaporeans to making kindness a personal responsibility, the Singapore Kindness Movement partnered with Mediacorp OOH Media to launch an outdoor campaign utilising six-sheet panels in the city.According to Mediacorp, more than 5,800 people have already interacted with the panels since its launch last week.The campaign, titled “Kindness. It’s up to us”,  aims to challenge Singaporeans to not only acknowledge that a nation of kindness starts with every individual, but to make the conscious decision to act out one’s innate kindness despite their reservations. It was conceptualised by 3-sixty brand communications.[gallery link="file" ids="132769,132764"]Prominent bus shelter panels have been turned into interactive voting panels with electronic counters to show the public’s collective response. Interactive displays also allows the public to see their responses resonating with the rest of the community.For example, upon seeing a scenario of an irate customer ranting off at the waitress for spilling his drink, members of the public can react to the situation by pressing one out of three buttons:Take a video and post it onlineIntervene and try to calm things downDo nothing and mind their own businessCesar Balota, associate general secretary, marketing & strategy, Singapore Kindness Movement said, "These interactive voting panels are part of our overall campaign challenging Singapore society to think about what we would do in situations where there is an opportunity to do something kind. The electronic counters jump with each vote, a reminder that our individual actions count towards the kind of Singapore we are shaping."The strategically located panels can be found at bus shelters in front of International Plaza, Midpoint Orchard, Lucky Plaza, Royal Plaza on Scotts, and Singapore Management University’s Lee Kong Chian School of Business.Henry Goh, head of OOH Media at Mediacorp said, “We crafted a strategic network with high visibility placements in the heart of the city, thus enabling the campaign to effectively reach out and engage the public in an interactive manner, whilst delivering a memorable experience.”