Sime Darby Auto Connexion brings wild west thrill with Ford Raptor Rev activation

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Sime Darby Auto Connexion (Auto Connexion), the authorised distributor of Ford has brought the Baja spirit to Malaysia with its first-ever Ford Raptor Rev Malaysia activation. The event is inspired by the Baja 1000 and brings a thrilling off-road experience to Malaysians.

Raptor Rev Malaysia 2025 took place over two days at Sepang Bay 13 and offered a unique blend of challenges for both Ford Ranger Raptor owners and the general public. Participants tackled a meticulously crafted obstacle course, dirt tracks and thrilling time trails, all designed to showcase the power and capabilities of the Ford Ranger Raptor. The road-legal race truck successfully completed the 2022 Baja 1000.

The premier off-road experience also featured horses and cowboys, various workshops, test drive areas, food trucks and performances by various artists.

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“We are incredibly excited to bring the spirit of the Baja 1000 to Malaysia. Raptor Rev Malaysia 2025 was designed to give owners and enthusiasts the ultimate off-road experience—pushing their vehicles to the limit in a controlled yet thrilling environment," said Noerel Huda Ismail, head of marketing, Sime Darby Auto Connexion-Ford.

"It also served as a showcase for non-Ford owners to witness the vast capabilities of the Raptor firsthand. Raptor Rev is more than just an event, it highlighted the Raptor’s true potential through hands-on challenges and expert-led sessions, while fostering a strong community of adventure-driven individuals who embrace the Raptor lifestyle," added Noerel.

The event was conceptualised by Auto Connexion, with MBCS leading the communications and creative. It was executed by Driven Communications & Borders, premier automotive events and activation agencies.

“Despite owning a Ford Raptor, many Malaysians are unaware of its real performance, particularly its capabilities as built for the Baja 1000, a grueling, off-road endurance race. The challenge lies in experiencing the full potential of the Raptor in everyday driving situations, as there is no equivalent terrain in Malaysia to mimic the Baja experience,' said Eddy Nazarullah, creative director, MBCS.

"To bridge this gap, we brought the Baja 1000-inspired terrain experience to Malaysian shores. This was a rare experience for participants to drive the Ford Raptor through an immersive track that mimics the rugged, demanding conditions of Baja. Giving them an authentic taste of the conditions that capture this thrilling Raptor lifestyle," added Eddy.

Ford is fast expanding in Malaysia. Most recently, Auto Connexion opened two new service-only facilities in Kapit and Mukah earlier in February to meet the increasing demand for quality service and Ford products in East Malaysia. In addition to these service centres. With the addition of these service centres, SDAC now has a total of 11 dealers across the states of Sabah and Sarawak, according to media reports.

Meanwhile, in an effort to improve healthcare access in rural communities, Ford Philanthropy, Yayasan Sime Darby and MyFundAction have come together to introduce the Ford Mobile Clinic in Malaysia.

A key aspect of the mobile clinic is MyFundAction’s mobilisation of a network of healthcare professionals and volunteers who are essential in delivering medical services to remote communities. These services include outpatient care, emergency support, health screenings, group immunisations and infectious disease awareness campaigns, as well as medication for minor ailments. The clinic also promotes health education and encourages proactive health management within these communities. In addition to treating illnesses, it aims to prevent them by ensuring early diagnosis and timely medical intervention for those in need.

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