Shopee Malaysia empowers sellers to embrace value-based marketing with new initiatives

Ecommerce platform Shopee Malaysia has launched Shopee 360 Marketing Solutions to enhance the skills of its sellers and to enable them to stay relevant with the shifting values of younger audiences online by embracing value-based marketing at Shopee’s Seller Summit this year.

The sixth instalment of Shopee Malaysia’s annual summit saw 1,200 Malaysian sellers from its platform at Sunway Resort who learnt how to drive unique values through user experience, authentic storytelling, and seamless engagement through pop-up booths with head of digital industry development, Fadzli Abdul Wahit in attendance.

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"In today's eCommerce landscape, customers pay close attention to what a seller stands for and does, by checking out what the influencers and affiliates say about the brand,” said Shopee Malaysia’s director, Cheng Xun Chua.

“With Shopee 360 Marketing Solutions, we provide a comprehensive, end-to-end platform marketing solution that includes a range of tools and services to help sellers increase their visibility and sales,” he added.

Shopee Malaysia also announced that it is enhancing capabilities across logistics and payments, while prioritising brand protection to enable better shopping experiences for value-based customers.

It will also be maximising their user base’s customer lifetime value by building cross-category synergy and deepening the connection between sellers and their customers which aims to increase shopper engagement and maximising sellers’ reach. 

“This year, I had the privilege of facilitating first-hand, in my panel forum, very proactive value-based marketing strategies that I’m sure will drive societal and business impacts by industry,” said Kenneth Soh, head of marketing at Shopee Malaysia.

At the summit, Shopee Super Award 2022’s winner Khairul Aming led a panel discussion along with fellow sellers Roy Sam of PerySmith, Kim Yeo of Ecobb, Sammy Chong of Celovis Jewelry, and So Bee Leng of Coty Malaysia, who spoke about meeting the needs of value-based consumers to drive long-term loyalty.

Recently, Shopee launched a new Brand Protection Partnership (BPP) initiative as part of its commitment to brand protection and to foster closer collaborations with brand partners on a global scale, the brand said in a statement.

Under its BPP initiative, Shopee aims to provide enhanced intellectual property rights (IPR) protection services to empower brands and rights holders to safeguard their products and intellectual property (IP) more effectively. 

The programme's comprehensive approach gives BPP members the opportunity to collaborate with Shopee as the eCommerce platform develops more proactive measures against IP infringement to help maintain the integrity of brands. Additionally, members will have access to services such as faster turnarounds, proactive controls, and valuable insights from bi-annual analytics reports.

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