ShopBack educates consumers on cashback earnings with new campaign

Online cashback portal ShopBack has unveiled a branding campaign that aims to build credibility and awareness of the brand, so as to increase the conversion in town with online and offline exposure. 

Done in collaboration with local creative agency Good Morning Creative, the campaign is available from 4 November until 15 December 2023 with the tagline “ShopBack Before You Shop” (Shopping前 ShopBack咗先).

The idea of the campaign came from the brand's mission to educate the mass public on how to use and earn cashback and debunk the misconceptions about how ShopBack actually works.

As such, the brand aims to present a message that ShopBack disrupts consumers' way of online shopping and is easier than consumers thought to earn more cashback when buying different things, food, or even booking hotel rooms and flight tickets on its app.

As part of the campaign, Shopback has partnered with different merchants, mainly from travel, lifestyle and food delivery brands, to launch an array of promotions. In a conversation with MARKETING-INTERACTIVE, Otilia Chan, country marketing lead, ShopBack Hong Kong, said that the campaign would harness the power of out-of-home (OOH), including MTR ads, street posters, street roadshows and digital video ads. 

In terms of measuring the return on investment (ROI), Chan said that with the KPIs of numbers of new customers and revenue, Shopback measured the cost of acquisition and cost per order. “We aim to drive customer acquisition at scale while educating consumers on how they can earn more cashback with ShopBack,” Chan said. 

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Arthur Wan, general manager of ShopBack Hong Kong, said: “Our vision is to be the world's most rewarding way to shop. This campaign is a showcase to our users that ShopBack is here to discover more Cashback deals for our members while driving meaningful sales growth to our merchants.”

“We are an integrated affiliate marketing platform, so merchants are our key partners in driving more business growth, thus we are keen to invest in them to make sure we cultivate a win-win-win atmosphere in this market. This time round, we have invited our top merchants to be featured in this campaign. Their exposure helps both ShopBack and merchants to educate our users on our awareness, download and usage of our app,” Wan added.

Back in May, ShopBack named Arthur Wan as general manager for Hong Kong. In this newly created role, Wan oversees ShopBack's Hong Kong market. He reports to ShopBack's co-founder Joel Leong.

ShopBack said it saw huge potential growth for the Hong Kong market especially during high inflationary periods and it would be continuing to invest in the Hong Kong market to achieve its mission of bringing rewarding and delightful shopping experiences to shoppers in Hong Kong.

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