Shangri-La inspires guests to find moments of joy with new global campaign

Shangri-La has unveiled its new "Find Your Shangri-La" global campaign to help guests find their personal moments of joy at the luxury hotel chain.

Developed in partnership with American music video director Dave Meyers, the initial part of the campaign is centred around a whimsical brand film that celebrates Shangri-La's commitment to providing guests with unforgettable experiences. The film has brought to life fanciful characters that represent different guest personas and chronicled how they found their happiness in various Shangri-La properties, showcasing the delightful, personalised hospitality experiences offered at each hotel.

Furthermore, Shangri-La has curated exclusive “Find Your Shangri-La” menus for guests with epicurean tastes. Available until 13 August, the menus are inspired by Chinese and regional Asian cuisines and interpreted through the hotels’ local culinary cultures. While each menu is unique to the hotel, all menus celebrate unexpected flavours and presentations that offer diners the chance to experience a moment of joy.

Moreover, Shangri-La has created a collection of imaginative cocktails and mocktails inspired by the “Find Your Shangri-La" campaign theme. Available until 31 December, three #FindYourShangriLa cocktails including the Daydreamer, Taste of Eden, and the Sky is the Limit are launched. Both “Find your Shangri-La” campaign themed menus and special drinks are available at selected Shangri-La hotels in France, China, Thailand, the Philippines, the United Kingdom and Singapore.

“At Shangri-La, we understand that each guest has a unique version of what it means to “Find Your Shangri-La. We have a rich legacy of more than 50 years in delighting customers and wanted to take this opportunity to highlight something that has always been part of us — bringing joyful moments to the people we host,” said Hui Kuok, chairman of Shangri-La.

“The new brand film captures the unique way in which we delight our guests with special moments and treats through our warm, authentic hospitality. We are excited to debut our campaign with this film, alongside an array of immersive experiences that elevate our brand experience. Shangri-La is more than a physical place. It is a state of mind – a magical world that you can get lost in. Making this film has been a wonderful and inspiring experience for me to explore what ‘Shangri-La’ means to modern travellers,” said Dave Meyers, director of the brand film. 

Don't miss: Shangri-La and Japanese artist partner up to curate a world of wonders at Art Basel HK

Back in March, Island Shangri-La, Hong Kong collaborated with Japanese contemporary artist Mika Ninagawa to transform the hotel’s lobby lounge into a fantastical garden adorned by larger-than-life botanical art pieces.Also known as “Butterflies’ Season”, the garden was her first signature mirror box floral installation at the hotel and an extension of the display she created for the Shangri-La Lounge at Art Basel Hong Kong. 

The Shangri-La Lounge, located near the Art Basel VIP entrance, invited guests to “Travel with Us to Find Your Shangri-La” in collaboration with Mika Ninagawa, one of Japan's photographers and film directors. Shangri-La will present Ninagawa’s personal version of Shangri-La to the public at the art fair, a fusion of her vibrant imagination and the fantastical travel experiences curated by Island Shangri-La, Hong Kong.

MAKKETING-INTERACTIVE has reached out to Shangri-La for more information.

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