Shangri-La promotes family 'we-time' with new campaign

Shangri-La Group has unveiled a new campaign that aims to enhance family connection through activity programmes and curated experiences.

It comes as Shangri-La has launched exclusive family packages at its hotels worldwide, inviting families to stay, play, and celebrate with extraordinary moments where every interaction is an opportunity to learn, grow, and create lasting memories.

Also known as “For the young and the young-at-heart”, the campaign is designed to inspire connection, imagination, and joy for all ages.

As part of the campaign, Shangri-La has launched a short film, which follows a young boy on a whimsical journey with his parents at Shangri-La. Greeted by Shangri-La’s hallmark Asian hospitality, the family embarks on a series of enchanted escapades – following an iconic toy train to discover imaginative spaces, enjoying a tea party in a blooming garden, navigating an airship through fluffy clouds, and celebrating under a rainbow of oversized pool noodles. 

Along the way, the family bonds through moments of wonder, laughter, and discovery. These magical experiences bring to life Shangri-La’s “Stay, play, and celebrate” philosophy, where every detail is curated to spark imagination, foster connection, and create lasting memories. With its exclusive family packages, Shangri-La invites families to create cherished memories during a seamless and stress-free stay, offering rooms equipped with features such as connecting rooms and childcare essentials.

In terms of play, the group enables families to engage in fun and exploration through recreational spaces that include adventure zones, water play areas, and outdoor playgrounds, according to the release. 

When it comes to celebration, Shangri-La aims to create unique "wow" moments that enhance the experience of family stays, milestone events, or dining with loved ones. This involves exceptional dining, personalised service, and thoughtful touches.

Andrea Wong, senior vice president, group marketing and communications, Shangri-La Group, said: “At Shangri-La, we are passionate about crafting moments that bring families closer. Through this campaign, we invite families to embark on joyful adventures while experiencing the thoughtful hospitality that Shangri-La is known for. Our bespoke offerings are intentionally designed to inspire creativity and encourage self-discovery for the young ones, and create cherished memories for the family.”

“We are committed to continuously enhancing our offerings to create lasting memories for our family guests. As we expand these initiatives, we look forward to welcoming young and young-at-heart travellers to find their own Shangri-La with us, where every detail is thoughtfully curated for unforgettable and meaningful adventures,” Wong added.

MARKETING-INTERACTIVE has reached out to Shangri-La for more information. 

Don’t miss: Kowloon Shangri-La and CHOMP combat food waste with Buffet-Box concept

Back in September, Kowloon Shangri-La and Hong Kong food-saving app CHOMP collaborated to launch a Buffet-Box – a solution designed to encourage the consumption of all food created at buffet-style restaurants.

The initiative targeted those living and working in the Tsim Sha Tsui neighbourhood, as well as anyone interested in being more sustainable about food consumption. 

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