NTUC picks creative agency to improve brand awareness

National Trades Union Congress (NTUC) has appointed MullenLowe Singapore as its creative agency to help improve its brand awareness and perception of NTUC in its role to take care of workers' welfare, wages and work prospects in Singapore. Over a 27-month retainer, the agency is tasked at developing integrated campaigns in Singapore, including above the line marketing, below the line marketing, digital, social and event collaterals.

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“We are honoured to have been chosen by NTUC as its creative agency of record. The work they do is incredibly important. AsSingapore continues to progress rapidly, workers will always need someone to empower and care for them. We hope to support NTUC in its journey to champion workers in Singapore," said Gonzalo Olivera, MullenLowe Singapore managing partner. 

“We look forward to working closely with MullenLowe to create meaningful campaigns that will resonate with workers in Singapore, reinforcing our belief that every worker matters. Through the campaigns, we want to inspire workers to take action for their careers with us alongside them, and to deliver on our commitment to enhance their lives and livelihoods," said NTUC senior director of communications, Shona Tan. 

This appointment is one of MullenLowe's many wins in recent years. Earlier in July last year, Team Singapore appointed MullenLowe and GOODSTUPH to handle its creative campaign at the Paris 2024 Olympic and Paralympic Games with Mullenlowe and GOODSTUPH collaborating on the social media remit of the scope. MullenLowe was spearheading the overall campaign initiative, aiming to unite the nation behind Team Singapore with compelling narratives and visuals.

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