Shangri-La Group's Daniel Koo steps up as vice president of digital

Shangri-La Group has promoted its assistant vice president of digital for Shangri-La Circle Daniel Koo (pictured) to vice president of digital.  

Within his new role, Koo reports to Alan Lui, head of Shangri-La Circle. He will be leading the group digital team comprised of over 20 digital SME and talents.  

He is also tasked at leading the end-to-end digital product development, maximising the commercial value of its new features and products by embracing customer-centric design thinking principle.  

He will also need to drive digital direct business by amplifying the unique value proposition of Shangri-La digital touch points; building cost effective acquisitio capabilities with full-funnel accountability towards conversion.  

On the other hand, he is also responsible for maintaining top quality of digital content management, partnering with world leading agency and translation house for content localisation for its global network; driving omnichannel new servicing capabilities to enhance customer experience in-property.  

Before joining the luxurious hospitality group, Koo was the digital lead in DFS Group, mobile app product owner in Cathay Pacific. He has possessed a wealth of experience in travel, digital and customer experiences.

Koo said: “I always remember what former Apple CEO Steve Jobs once said ‘Get closer than ever to your customers. So close that you tell them what they need well before they realise it themselves.’ Digital is really less about technology, but more about human being.” 

With destination ideas, lifestyle inspiration, and exclusive offers just a few swipes away, the newly revamped Shangri-La Circle mobile app heralds a lifestyle shift in hospitality membership and supports the group’s further expansion into the leisure segment.

Built on the idea that “Life isn’t Meant to be Square”, Shangri-La Circle is a contemporary Asian travel lifestyle platform offering over 12 million members a world of enhanced benefits at every point of their journey at over 100 Shangri-La, Kerry, JEN, and traders properties worldwide, along with the group’s portfolio of restaurants, wellness facilities, and family experiences.  

It is designed to offer members more flexibility, simplicity, privileges, and recognition through exclusive experiences and rewards across the brand’s portfolio of hotels, restaurants and bars, wellness facilities, and family experiences. 

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