Shanghai Tang unveils new collections at new store in HK

Fashion lifestyle brand Shanghai Tang has launched a new store at Pacific Place in Hong Kong this December, introducing its new ready-to-wear collection "The Double Song" and the latest lifestyle series "Ginger flower diffuser & candle".

"The Double Song" is named after scholar François Cheng's poetry collection "Double-Chant". Inspired by the Chinese philosophical ideas of complementarity and moderation, the collection is infused with imagery of rocks and trees, as well as flowers, birds and natural scenery, to convey the interdependence and vitality of nature's creations.

Designers used varying styles of Chinese and Western tailoring to unite contrasting characters such as strength, flexibility, sensibility and rationality. The collection reveals China's natural charm accompanied by romantic and exuberant depictions of rocks, trees, flowers, birds and natural scenery. The intricate craftmanship and innovative design is an ode to classical Chinese beauty with a twist of the modern touch - the perfect synergy to convey the composure and elegance of contemporary women.

This season's collection diverges from the typical silhouette of Shanghai Tang by achieving a greater integration of line and space that presents a stronger sense of rhythm and vitality. The garments are carefully shaped around the body while maintaining a sufficient level of spaciousness to create voluminous and flowing silhouettes that present more inclusive and diversified aesthetics, according to the release. 

Moreover, abstract elements and techniques were adopted to inject new ideas into the collection while adhering to traditional Chinese cultural imagery and artistic expression. Folding fans and flowy sleeves combine rigidity and softness show the beauty of Chinese etiquette. Ink flower patterns that transcend time with the elegance of their brushstrokes are an homage to Chinese scholars and painters of the past. Floral hot-stamping velvet, water-soluble embroidered lace and three-dimensional pleats are used throughout the collection. They reinterpret the brand's unique artistic style, outstanding quality, and its never-ending exploration of traditional craftsmanship in contemporary Chinese fashion.

Furthermore, the collection adopted natural tones and textures, which present the delicate emotions carried by the marriage of fashion and Chinese imagery. From rowans, otters, mulberries and blue butterflies of early autumn to the soft colorful atmosphere created by stones and trees on misty winter days, the collection explores the relationship between airiness and denseness by employing cascading colors and contrasting or coordinating patterns.

It presents the co-existence of strength and softness in the garments. The collection's shirts, suits and wide-legged trousers encompass the beauty of stiffness and agility with their lustrous satin textures. Simplified coats, parkas and lace co-ords explore the diverse beauty of women, presenting clarity and openness of the feminine character.

MARKETING-INTERACTIVE has reached out to Shanghai Tang for further information. 

Related articles:

Heart Media Group to launch Italy's fashion bible GRAZIA in SG and MY
Korean fashion platform MUSINSA appoints SEA digital partner
AMTD Group acquires fashion brand VIVIENNE TAM
Gucci pays the price for Vogue controversy at Gyeongbok Palace in Korea