Shake Shack plans Malaysian expansion with 2023 opening

Shake Shack has partnered up with SPC Group to expand its presence in the Malaysia market. The brand has plans to open up 10 stores in Malaysia by 2031. The new agreement increases the total number of contracted Shake Shacks with SPC Group to 45 by 2031. SPC Group is a leading global food company based in South Korea with 30 brands and over 7,000 stores worldwide.

Michael Kark, chief global licensing officer of Shake Shack, said the brand continues to “be blown away by the enthusiasm of fans throughout the world” which gave it the confidence for further development in Southeast Asia.

“This represents our sixth country in Asia, and together with the SPC Group, we expect to have more than 45 Shake Shacks across Korea, Singapore, and Malaysia by 2031.”

"SPC Group and Shake Shack have established a successful long-time partnership, bringing 28 Shacks to Korea and Singapore over the past five years,” says HeeSoo Hur, Vice President of SPC Group Korea, who has worked with Shake Shack since 2016. “We are eager to deepen the relationship, bringing the brand mission to Stand for Something Good to Malaysia.”

Shake Shack’s mission is to “Stand for Something Good” with premium ingredients and caring hiring practices to its inspiring designs and deep community investment. Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 350 locations in 30 US States, and more than 120 international locations including London, Hong Kong, Shanghai, Singapore, Philippines, Mexico, Istanbul, Dubai, Tokyo, Seoul, and others.

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