SG's The Celeb Net launches celebrity marketplace in Malaysia

Singapore-based start up, The Celeb Net has launched its celebrity marketplace platform in Malaysia, making celebrities more accessible and affordable for brands. With this platform, brands are given the opportunity to secure celebrity endorsements easily and efficiently through the one-stop platform. According to The Celeb Net, this platform addresses the biggest pain points when engaging celebrities - budget, cost transparency, layers of negotiation, and a lengthy research process. A+M has reached out to The Celeb Net for additional information regarding the platform launch in Malaysia. 

With The Celeb Net’s self-service portal, brands are able to filter celebrities via their campaign requirements and generate fee quotations immediately, essentially shortening the campaigning process from weeks to minutes. At the same time, the platform also provides brands and celebrities with access to internal data analysis to ensure both parties are well-informed during the negotiation stages, all within the most competitive rates in the market, said The Celeb Net. "In this era, celebrity marketing is essential for increasing brand visibility, equity and ultimately volume of sales," the start-up explained. 

Currently, The Celeb Net Malaysia says it has registered over 60 local A-list celebrities. Some of these celebrities include personalities such as Janna Nick, Ayda Jebat, Hairul Azreen, Amyra Rosli, Alif Satar, and Tong Bingyu, among others. At the same time, the platform has also seen registration from brands such as Rado Malaysia, Ogawa, Maybank and Sen Heng. 

Sharing his experience, Malaysian Influencer Alif said the platform has made it highly convenient for individuals in his field to connect with brands seamlessly. According to him, this is a much-needed tool in Malaysia and he was thrilled with the features it had to offer. "Celebrity endorsements are booming in the country and I’m glad The Celeb Net has made its way into the Malaysian market," he explained. Similarly, Rado Malaysia's brand manager, Penny Chong agreed on the convenience of the platform, and said that it was a highly efficient tool, especially for celebrity engagements. Chong also added that the platform was user-friendly, direct and transparent. 

"We are certain that The Celeb Net portal can transform and enhance the experience for brands and celebrities alike, as it is instant, direct, smart, and low cost," said founder of The Celeb Net, Kevin Zhang. By introducing this transparent and seamless process, the start-up aims to cultivate a healthy ecosystem for brands and celebrities alike, added Zhang. 

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