SG design studio Beyond The Vines forays into Tokyo with pop-up

The Singapore-based design studio, Beyond The Vines, has decided to launch its first overseas pop-up store in Tokyo, Japan. The pop-up store, titled 'The BTV Express Tokyo', comes after its first pop-up in Singapore last December. It will be located at Daikanyama T-Site and will open from 23 to 26 March 2023, marking the brand's first foray outside of Singapore as it aims to expand its international footprint.

Don't miss: SHEIN opens permanent space in Tokyo

Guided by the vision to make good design accessible to all, Beyond The Vines offers an extensive range of products including ready-to-wear, accessories, and lifestyle items. According to the release, the brand will be showcasing a curated selection of its highly sought-after products, including the recently launched Poofy Wallets, Poofy pouches, and the cult-favorite Dumpling Bags.

The recently-launched 2023 versions of the iconic (Dumpling Bag) bag will be the highlight of the four-day pop-up.

'The BTV Express' draws inspiration from the brand's iconic 'Blooth', found in the BTV Design Store flagship, and features its trademark Engineer’s blue hue. The idea was to design a transient space where people converge and diverge, the release said. 

"We are thrilled to be opening our first overseas pop-up store in Tokyo, Japan," said Rebecca Ting, the founder of Beyond The Vines. "Tokyo is a city that values creativity and design, and we believe that our brand will resonate with the city's fashion-forward consumers."

With stores in Singapore and the Philippines, this pop-up is the first of many as part of the brand's expansion plan into new markets. MARKETING-INTERACTIVE has reached out for more information. 

Another brand that recently ventured in Japan is Chinese fashion eCommerce firm SHEIN. SHEIN had plans on opening a permanent space which aimed to support its digital brand with a physical presence. A SHEIN spokesperson told Reuters that this premises is the fast fashion company’s first physical event space globally.

This comes after the brand opened its first pop-up store in Japan earlier last year, and also opened a temporary store was also opened in Osaka in October 2022. 

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