SG agency Mercury Integrated expands into Malaysia

Singaporean-based agency, Mercury Integrated is expanding into Malaysia, in partnership with renowned creative director, Colin Sim (pictured left).

Founded in 2001 by Tjin Lee, Mercury Integrated has grown from a PR and events company to an integrated agency offering 360-degree marketing consultancy, event management, public relations, digital and social marketing, and influencer engagement.

A release to the press stated that the agency is committed to strengthening its local knowledge and network in the Malaysia market.

Helming the team in Malaysia will be Tjin Lee and Albert Pang as managing director, Colin Sim as creative director and Yong Huishan as general manager. They will be supported by a newly-formed pioneering team of experienced industry professionals.

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“It has been a long-standing dream of ours to bring the high quality and creativity of the work we do with our Singapore clients to Malaysia. We look forward to our dynamic partnership with Colin, Malaysia’s most celebrated creative director, to bring our suite of 360° integrated PR, events, social and digital services to our clients in Malaysia, as well as to bringing Colin’s visionary creativity and content production to our clients in Singapore,” said Tjin Lee, founder of Mercury Integrated.

Colin Sim carries with him 12 years of experience in the industry. He is also the brains behind ByColin, a full-line creative agency in the realm of fashion and beauty in Malaysia encompassing the entire creative process from ideation to creative direction and production in addition to talent management.

Over his illustrious career, Sim has collaborated with coveted brands such as Calvin Klein, Coach and Swarovski to prestigious fashion houses including Bulgari, Dior, Fendi, Gucci, Hublot, Louis Vuitton, Prada and Tiffany & Co. ByColin and its creations have been sprucing up scores of campaigns, magazine covers and beyond.

“The partnership is a perfect fit with my background in creative production, styling and talent management. We have a shared vision and consistency across industry clients,” Sim said.

He added that there is huge potential in the luxury and lifestyle landscape that Mercury Integrated aims to explore as it expands into Malaysia.

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