SF Intra-city expands instant delivery service into HK

Hangzhou SF Intra-city (順豐同城), the on-demand delivery service platform of SF Holdings (順豐速運), has expanded into Hong Kong under the brand name “SoFast” with the tagline "So fast so good".

It marks the first time SF Intra-city extended its on-demand delivery service beyond Mainland China, signifying its initial step towards expanding into overseas markets, according to the release. 

SF Intra-city cited data showing Hong Kong's courier businesses have seen rapid growth, with 66% of them believing customers prefer same-day or instant delivery services. It indicates that there is a high consumer demand for fast and timely delivery in the city. 

The "SoFast" on-demand delivery service of SF Intra-city aims to leverage its advantages of speed, accuracy, real-time tracking, and professional reliability to address customers' urgent needs.

Initially, the service will be available through the SF Hong Kong mobile app, providing the fastest delivery in one hour. The service will cover various categories, including documents, flowers, food and beverages, jewelry, and digital electronics.

The service will be available for pickups in the densely populated Yau Ma Tei, Tsim Sha Tsui and Mong Kok (Yau Tsim Mong District) and delivered across Hong Kong. It will gradually expand to cover more regions, with the goal of providing citywide coverage by the end of the year.

According to SF Intra-city, its service in Hong Kong features a point-to-point delivery model, real-time tracking, and 24/7 availability, aligning with their slogan "So fast so good."

The launch of "SoFast" service aims to impact the on-demand logistics market in Hong Kong by providing high-quality and efficient services, including comprehensive delivery solutions for both food and non-food products. It is also expected to further promote diversified new retail models, such as brand-owned channels, and catalyse more mainland brands to expand into the Hong Kong market.

Looking ahead, SF Intra-city aims to further benchmark its mainland China services, developing and expanding "pick-up and delivery" services for individual users and integrating more merchant-owned apps and food delivery platforms. 

Leveraging collaboration and integration with the SF Group, SF Intra-city aims to support the development of "last-mile" business and building an integrated supply chain solution. It will provide scalable, open, and round-the-clock professional services to merchants, users, and significant commercial and logistics platforms, enabling order fulfillment from diverse channels. The goal is to achieve full coverage of food delivery, local retail, proximity eCommerce, and on-demand services.

MARKETING-INTERACTIVE has reached out to SF Intra-city for more information.

SF Intra-city started with on-demand delivery in 2016 and began independent operation in 2019. It was listed on the main board of the Hong Kong Stock Exchange in December 2021.

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