7-Eleven dives deeper into sustainability with Moomin-themed recycled bags

7-Eleven dives deeper into sustainability by launching a series of Moomin-themed bags made with recycled materials, in the effort of contributing to sustaining the planet by offering eco-friendly products and reducing the carbon footprint at source. 

To further enhance DFI Retail Group's sustainability developments, 7-Eleven has created the first-ever eco-friendly bag series “Have a Moomin Christmas!” in collaboration with the Moomin, the renowned characters from Finland.

The new collectable series “Go Green Bags” features eight designs and intricately combines eco-friendliness with fun and style. The bags are made with recycled materials and manufactured with lower carbon emissions. This series of bags will be available at 7-Eleven on 23 November at 7am.

This collection has been successfully certified by two internationally recognised standards to verify its green credentials – the Global Recycle Standard (GRS) and Intertek’s Green Leaf Mark (GLF-07-APAC-22-1557), according to the release.

As part of its final collectible programme of the year, the eight Go Green Bags feature eight popular Moomin characters including Moomin, Snorkmaiden, Little My, Snufkin, Moominpapa, Moominmamma, the Hattifatteners and Stinky. They come in different sizes and styles as well as a spectrum of colours incorporating forest-inspired patterns, where consumers could mix and match to their outfits and select as Christmas accessory or gift ideas for loved ones.

MARKETING-INTERACTIVE has reached out to 7-Eleven for more information. 

The GRS is an international, voluntary, full product standard that sets requirements for third-party certification of recycled content, chain of custody, social and environmental practices and chemical restrictions. For a product to qualify for this certificate it must contain at least 20% recycled materials with each stage of production required to be certified. Chemicals that potentially could harm are banned from GRS products.

Intertek’s Green Leaf Mark verifies that products have been manufactured in a sustainable and environmentally friendly way. All products certified by this certification have passed the EU Substances of Very High Concern (SVHC) test to ensure that they do not contain substances that pose serious risks to human health or the environment, including carcinogens, mutagens or other harmful chemicals.

Related articles:

7-Eleven and Crocs team up to launch exclusive shoe collection in HK
7-Eleven Malaysia clarifies customer concerns about Nutrimalt