7-Eleven launches charity programme to feed those in need

7-Eleven has launched ‘Sik Tak Fan La’ charity programme, targetting to raise HK$2 million to feed those in need. Also known as “the meal is ready to serve” in Cantonese, the campaign aims to involve the public in the shared mission of 7-Eleven and Pei Ho Counterparts, a social enterprise founded by Chan Cheuk Ming popularly known as Ming Gor. Both parties are committed to offering ready-to-eat meals to customers as well as providing free meals to the underprivileged. 

Through ‘Sik Tak Fan La’ charity programme, HK$0.5 will be donated to Pei Ho Counterparts for each designated 7-SELECT meal box sold in 7-Eleven stores. The campaign also targets to raise HK$2 million to support Pei Ho Counterparts, which is equivalent to providing over 80,000 meal boxes and supporting five months of food assistance to those in need.

The money raised will be given to Pei Ho Counterparts to help them distribute free meals and supplies to those in need. The programme will last for a year to enable more members of the public to take part.

With over 1,000 stores and as an integral part of the neighbourhoods it serves, 7-Eleven understands that its customers and the community want to actively help the less fortunate. This programme makes use of 7- Eleven’s store network as a platform to connect people who want to donate with beneficiaries, enabling the public to provide ongoing support to Pei Ho Counterparts.

Choo Peng Chee, CEO of DFI Retail North Asia, said, “As part of the Hong Kong community and as organisation that prioritises corporate social responsibility, we are committed to contributing to society. The ongoing continuous COVID-19 outbreak has caused severe impact, especially among grassroots citizens. 7- Eleven and Pei Ho Counterparts share the same belief.”

“We are inspired by Ming Gor's dedication to serving the community and have been partnering with Pei Ho Counterparts since 2017. With 7-Eleven’s extensive stores network, we believe we can create a stronger bond with the neighbourhoods we serve and make a real difference, with the launch of this yearlong CSR programme that targets to raise HK$2m for Pei Ho Counterparts,” Choo said.

Chan Cheuk Ming, the founder of Pei Ho Counterparts, said, “I am very concerned about the adverse impact created by the ongoing pandemic. The increasing costs and growing need for our services put a lot of pressure on our operations. I am incredibly grateful for 7-Eleven’s continuous support of our work and their hands-on involvement at every stage. I am sure that their passion and care have touched the hearts of many.”

“The donations raised by ‘Sik Tak Fan La’ Charity Programme will be an important, stable and ongoing source of support for our daily operations and enable us to give greater help to the community. I sincerely hope that more people will support ‘Sik Tak Fan La’ Charity Programme!” Chan added.

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