SEO and content: The two pillars of digital, and how to make them work effectively

This post is sponsored by OOm.

Content marketing and search engine optimisation (SEO) share similar goals: to provide high-quality content and to attract an audience. However, the methods of achieving these goals are slightly different.

Content marketing uses valuable information in the form of blogs, videos, and images to gain popularity. On the other hand, SEO utilises Google algorithms to make websites more visible on search engines. Both marketing methods work together to achieve one goal: to boost a website’s online presence.

Successful SEO services in Singapore are incomplete without creating high-quality content. During the early days of search engine optimisation, all you needed to do was include keywords in your website to gain high rankings on Google. But nowadays, you also have to create content for your target audience to gain trust.

Content marketing and SEO: What are they?

The purpose of content marketing is to reach your target audience by distributing relevant and valuable information. In doing so, you can stimulate interest to enhance your audience’s perception of your brand.

Other goals of creating high-quality content include:

• Raise brand awareness
• Build your reputation
• Gain trust
• Reach your target audience
• Interact with your audience

On the other hand, SEO services in Singapore refer to optimising a website to increase its search engine rankings. You can boost your online presence to attract more visitors to your website. To do so, you can try effective strategies for search engine optimisation such as:

• Keyword research
• Link building
• Public relations 
• Guest posting
• Web design

Despite their differences, content marketing and SEO services benefit one another. You can launch a content marketing campaign in Singapore to reach your target audience while doing search engine optimisation at the same time to improve your website’s online visibility. As a result, you will establish your credibility, attract potential customers, and gain leads.

In summary, combining content marketing and SEO services should give you the best of both worlds.  Both of them are integral for your digital marketing strategy, so you have to create high-quality, SEO-friendly content that will help you get close to your customers.

How to combine and optimise content and SEO

Think of content as the creative aspect of your marketing strategy. By creating high-quality content specifically for your target audience, you can attract potential customers, earn their trust, and build strong customer relationships.

SOURCE: SEMRush

As for SEO services, the goal is to make your content more searchable and accessible to users via search engines. When creating content for your website, use relevant keywords that most people use on search engines to improve your rankings.

Create an effective strategy that combines SEO and content marketing to attract potential customers in Singapore.

Let us look at some of the ways you can combine content and SEO services in Singapore to make them work well together.

1. Create a blog for your website

Blogging is one of the simplest, yet most effective ways to improve your search engine rankings. Many website owners use blogging as their primary content marketing strategy to attract potential customers. You can do the same for your website by publishing high-quality blog posts.

You can share valuable information about your business, industry, products, and related trends. People who visit your blog could turn out to be potential customers once they get more interested in your business.

Optimise your blog posts for SEO services by planning your content ahead of time. For instance, conduct keyword research and know which keywords are worth inserting into your blog posts. Your topics can also revolve around said keywords to increase your blog’s online presence.

2. Write content for readers

Back in the old days, search engine optimisation was all about making your website appeal to search engines such as Google. You could stuff your website with tons of keywords and expect positive results as time progressed. However, many things have changed since content marketing came into existence.

Nowadays, you have to create high-quality content for your website, the same way an author writes for his or her readers. Write about interesting topics and trends that will stimulate the interest of your target audience.

Writing SEO-friendly content for humans is simple. Ensure your articles and blog posts are brimming with enough relevant keywords. Just remember to avoid overstuffing your content with keywords. Keyword spamming is a big mistake in the digital marketing industry, and it can lead to long-term consequences for your website.

3. Use the POEM framework for digital marketing

Creating quality content is the first step of successful SEO services. The next step is to distribute your content through different channels such as social media, emails and websites.

When it comes to digital content creation and distribution, you can follow the POEM framework for marketing. POEM stands for paid, owned, and earned media.

• Paid media refers to external marketing channels that require payment, including paid services on social media and search engines, such as advertisements
• Owned media refers to digital channels under your ownership such as your website, social media page, email, etc.
• Earned media refers to organic exposure or publicity gained through shares, reviews, etc.

Promoting your content on various digital channels is a must. It will help you get closer to your audience by investing in SEO services in Singapore.

Content marketing and SEO services in Singapore are crucial for digital marketing.

Discover more fun facts about content and SEO by getting in touch with a content marketing agency.