SCMP rebrands advertising and marketing solutions team

The South China Morning Post (SCMP) will rebrand its Advertising and Marketing Solutions team to SCMP Advertising.

The rebranding is part of a strategic initiative to align its advertising business with its well established digital expertise to empower clients with tools that deliver more effective and efficient campaigns. Also, the company said the rebranding "solidifies SCMP Advertising’s position as a leading insight driven brand partner committed to driving client success across APAC, after being the first news publisher in Asia to launch a first party data platform in SCMP Lighthouse and brand suitability tool in SCMP Signal."

“SCMP Advertising’s rebranding reinforces our legacy as a trusted partner that works with brands to make an impact with readers. This is a significant step in our evolution that showcases our commitment to industry innovations that drives performance and our commitment to our clients,” said Elsie Cheung, SCMP’s chief operating officer.

SCMP Advertising offers a comprehensive portfolio of integrated offerings with multiplatform coverage and campaign effectiveness. Aimed at helping brands and partners make an impact with readers seeking to understand global issues from an Asian perspective, SCMP Advertising said its the company's expanding international audience has allowed advertisers new opportunities to connect with globally minded readers, making SCMP Advertising the news marketing partner of choice across the APAC region with a reach of nearly 51 million monthly readers globally.

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