Sarawak Tourism Board and MAG partner up to boost tourism in MY

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The Sarawak Tourism Board (STB) and Malaysia Aviation Group (MAG) have partnered up to promote tourism in Sarawak. This comes after the two parties signed a memorandum of understanding (MoU) for a three-year partnership.

The partnership aims at collaborating on initiatives promoting tourism in Sarawak. This includes supporting STB's flagship events such as Rainforest World Music Festival, Rainforest Youth Summit, Borneo Jazz Festival and major trade fairs.

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In addition, the MoU aims to complement the tourism promotion activities for "Visit Malaysia Year 2026" and revitalising the country's tourism industry, especially in international markets.

Deputy minister for tourism, creative industry and performing arts of Sarawak, Sebastian Ting witnessed the MoU signing.

"Your contribution and unwavering support are vital in putting Sarawak’s unique musical heritage on a global stage," said Ting.

"Your contributions not only help in making this festival a success but also in promoting Sarawak as a cultural celebration, responsible tourism, and sustainability," added Ting.

Earlier this month, Trip.com Group signed a Memorandum of Collaboration with Tourism Malaysia.

Under this three-year partnership, both parties will expand their existing collaboration beyond China, and into the wider Asia Pacific region.

The collaboration will focus on attracting more Chinese and international visitors to Malaysia on the marketing front, including key product promotions for hotels and attractions. More areas within Malaysia, such as Johor and Sarawak, will also be promoted to travellers.

Photo courtesy Rainforest World Music Festival, Facebook

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