SAP hands PR duties to Strategic Communications Consultants

SAP has appointed Strategic Communications Consultants (SCC), a subsidiary of Hong Kong-based integrated PR group SPRG, to handle all media inquiries and communication initiatives for SAP. 

With effect from 1 January 2024, the appointment will see SCC working with SAP to its leadership in enterprise application software powered by Business AI.

As SAP's new PR agency, SCC will actively engage companies to understand SAP's positioning as a globally recognised technology provider offering a full portfolio of end-to-end cloud solutions.

MARKETING-INTERACTIVE has reached out to SCC for more information.

Don't miss: SAP names new MD for Malaysia to accelerate progress

Founded in 1972, SAP produces software for the management of business processes. In December 2023, SAP and PayPal collaborated to simplify digital payments through the PayPal Braintree platform built on the SAP Business Technology Platform (SAP BTP).

The platform brings together data and analytics, artificial intelligence, application development, automation and integration into one unified environment. Using SAP BTP to build its digital payments processing solution, PayPal offers a plug-in for SAP customers to manage payments easily online.

The PayPal Braintree platform provides SAP customers with more payment choices. SAP customers who purchased the SAP digital payments add-on can connect to PayPal with the plug-in. Customers will benefit from increased efficiency, cost savings, security and transparency, with the plug-in’s smooth integration with SAP software environments certified through the SAP Integration and Certification Centre.

Established in 1995, SPRG is an integrated PR group that delivers services to local and international clients in Asia Pacific. SCC, which is developed under SPRG, offers personalised programmers that support client's business goals. 

Its service areas cover four major spectrums, including brand management, public affairs, media relations and digital PR. Its client base covers a wide spectrum of businesses such as mobile communications, information technology, FMCG, gaming and entertainment, insurance, education, foods and apparel industries. 

Related articles:

Sa Sa International and SAP Emarsys join forces to elevate personalised omnichannel experience 
SAP names new MD for Malaysia to accelerate progress