Sandpiper Communications appoints new account director

Sandpiper Communications has appointed Suri Cheng as its account director.

As part of the agency’s plan to expand in China, from its base in Shanghai, Cheng will work closely with teams in Hong Kong, Singapore, and Sydney, and be responsible for leading local and regional client accounts and driving new business efforts for the China market. Cheng will initially focus on financial and professional services and technology, as well as crisis and issues communications.

Emma Smith, CEO of Sandpiper Communications, commented, "We see enormous opportunities for our senior and specialist advisory services in China, particularly in the financial and technology sectors, which are going through periods of huge change – both within the country and as local companies look to grow their global reach. Cheng's appointment reflects our commitment to grow the business in China and regionally."

Prior to joining Sandpiper Communications, Cheng worked for Edelman, Ogilvy, and WE Communications. Her clients included China Construction Bank, Tencent, HSBC, Fidelity International, and Societe Generale Group, to name a few. 

"Sandpiper Communications is one of most progressive and strategic communications consultancies in the Asia Pacific region and has huge potential to grow its business in China," said Cheng. 

"I am confident we will be able to help international and Chinese companies navigate the complex challenges and opportunities that the market brings us and contribute to their success in China."