Coca-Cola tackles the pressures of meeting relatives with humorous CNY jingle

Beverage giant Coca-Cola has collaborated with local media companies SGAG and MGAG to unveil a humorous jingle this Chinese New Year (CNY). Shared on Instagram last week, the two-minute clip centers around a young couple's trip to Johor Bahru to visit family during the festive period. 

The video touches on the conventional pressures faced by a partner when meeting their counterpart's extended family during the Lunar new year celebrations. To lighten up the stress some customers may be facing, the brands used a humorous jingle to help viewers navigate the pressures. 

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The clip showcased the stereotypical family members that may be present during the festivities, including rich aunts and nosy elders. To rid his partner of the pressures from his family, the young man encourages the woman to "grab a coke" while welcoming her into the family. 

All family members then break out in a dance number, showing glimpses of the family taking part in the traditional lo hei  - a salad which gets tossed in the air - while exclaiming the words "Coca-Cola". 

The video then ends with the couple's humorous interaction with a not-so-familiar relative. 

"To ignite the Lunar New Year spirit across Singapore and Malaysia, we launched a music video showcasing exceptional local talents from both sides of the causeway," said Wenxia Lim, business manager at Hepmil Singapore. 

"Leveraging HEPMIL’s SGAG and MGAG platforms, we connected audiences to celebrate Coca-Cola, music, and the rich tapestry of shared traditions that unite us," added Lim. 

MARKETING-INTERACTIVE has reached out to Coca-Cola Singapore for more information. 

Coca-Cola, SGAG and MGAG aren't the only brands to use music to convey a festive message. During CNY last year, ZUS Coffee collaborated with local singer and music producer Gaston Pong on a cheeky music video that featured an animated pink dragon for CNY.

Titled ZUSBringsItONG, the music video begins with Pong’s Mother performing Chinese opera before she abruptly starts nagging him to get out of bed and start his day. As Pong startles awake and makes his morning cup of coffee, he meets a pink dragon who inspires him to be confident amidst the intrusive questions from relatives during Chinese New Year such as when the couple will be getting married and having children.

However, as the family sits down for a reunion dinner and celebrates each other’s company, ZUS Coffee highlights that despite the nagging, CNY is about creating precious moments with our loved ones.

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