FleishmanHillard names new APAC regional lead of TRUE Global Intelligence

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Global PR agency FleishmanHillard has appointed Thomas Skelton as regional lead of its research and analytics practice, TRUE Global Intelligence (TGI) in the Asia Pacific (APAC) region. Skelton succeeds Michael Rinaman, who left the agency in 2024 to pursue other opportunities.

Based in Singapore, Skelton will oversee the growth and operation of TGI in APAC, driving the agency’s expanding research and analytics capabilities to deliver data-driven insights and solutions for clients across the region. He will report to Joanne Wong, APAC president and senior partner at FleishmanHillard.

With experience across consultancies and in-house roles in the United Kingdom (UK), China and Singapore, Skelton brings a track record of developing and implementing data-driven strategies for global and local organisations in the APAC region.

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Before joining FleishmanHillard, he led the APAC consultancy practice at TEAM LEWIS across six markets in the region. Prior to that, he held the role of senior manager, communications strategy, APAC at Cision, a consumer and media intelligence company.

Other positions he's held include senior strategist at HUB Consultancy, public relations officer at InterGreat Education Group and international marketing and PR coordinator at KONKA Global, according to his LinkedIn.

“Skelton’s deep understanding of the region and proven expertise in research and analytics will be invaluable to the team as we continue to elevate the impact of our TGI offering and better serve clients in APAC,” said Wong.

She added, “His appointment is also a testament to our strategic focus on embedding data and intelligence in every aspect of our work, seamlessly blending data, communication expertise and creative brilliance to create outcomes that truly matter to our clients’ businesses".

In tandem, Marjorie Benzkofer, global lead of TGI said, “Data and analytics are at the heart of our global strategy to drive value and innovation for clients worldwide. Skelton’s leadership will be instrumental in further integrating these capabilities into our APAC operations, equipping our teams to deliver transformative, market-specific solutions".

She added, "We’re excited to welcome him to the TGI team and leverage his unique experiences and insights from the APAC perspective, which is increasingly vital to our clients and business globally".

In a LinkedIn post on Monday (20 Jan), Skelton said, "By leveraging insights-driven strategy and consultative intelligence, we empower brands to manage change, protect reputation, and make smarter decisions in an ever-evolving landscape. I’m excited to build on our momentum and drive even greater impact across the region".

Early last year, FleishmanHillard appointed Ryo Kanayama as president of FleishmanHillard’s Japan Group of companies, including FleishmanHillard Japan and VOX Global Japan. He reports to Wong and succeeds Shin Tanaka, who joined the company in 1997.

The appointment took place as FleishmanHillard Japan embarked on a new chapter of growth, helping clients navigate post-pandemic transformations.

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