Sandpiper Communications makes two senior appointments

Sandpiper Communications has appointed Genevieve Chow as director and Hetty Musfirah as account director.

Chow has joined Sandpiper after sending 14 years with Burson-Marsteller, where she worked in Hong Kong, Myanmar and Singapore, and led corporate reputation, international media relations and public affairs programmes for global technology companies, including Foxconn, Huawei, SAP and Telenor. She was also deputy market leader for the Singapore office and has advised several Singapore government agencies. Immediately prior to joining Sandpiper, she led the international media campaign for a party primary candidate in Taiwan's 2020 presidential election.

“As organisations look to navigate these uncertain times, the technology sector will lead business recovery, with innovation and digital transformation being key imperatives for companies across all industries," Chow said. 

"I am passionate about how technology can positively impact people’s lives and I look forward to partnering with our clients on strategic communications programmes that strengthen their corporate reputation, bring value to all stakeholders and shape a sustainable future for this key sector," she added.

The agency said both Chow and Musfirah brought strong track records and experience in international communications and public affairs, building on Sandpiper Communications' expertise and capabilities in the technology sector.

“The technology sector remains a bright spot amid the pandemic, and there are many opportunities to be seized in the digital economy. I look forward to empowering our clients to achieve their communication goals, navigate their challenges and grow their presence as they seek to capture opportunities in the industry," Musfirah said. 

Chow and Musfirah will be based in Sandpiper Communications' Singapore office to support the firm's expansion in Southeast Asia. 

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