Samsung and Dr Strange take over the Exosphere ahead of Galaxy Unpacked

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Ahead of Samsung's highly anticipated Galaxy Unpacked event, the tech giant has taken over the Sphere (Exosphere) in Las Vegas with a cameo by Marvel's Doctor Strange.

Done in collaboration with BBH Singapore, the Sphere (Exosphere) teased a new era for mobile and provided a glimpse of an upcoming feature on the phone that will allow users to make epic discoveries just by drawing circles.

Don't miss: Income collaborates with BBH SG to launch film in new campaign

Projected on the Sphere, viewers initially see a stary background with the words "Samsung Galaxy" projected on it. The scene then transforms into a fiery circle and Dr Strane pops into the frame, drawing circles to reveal a billboard with "Las Vegas" printed on it.

He then makes things such as trains and lights appear before hopping out of the frame. The screen then promoted the Disney+ show “What If…?" before saying, "A new era is coming with galaxy".

“Like the Sorcerer Supreme himself, Galaxy users will have a multiverse of possibilities at their fingertips. They’ll be able to open new worlds with the simplest of actions. Everything will change, just like that,” said Sascha Kuntze, chief creative officer at BBH Singapore.

The display was also done in conjunction with the Consumer Electronics Show (CES). Galaxy Unpacked itself will take place on January 17.

Following Galaxy Unpacked, a series of films developed by BBH Singapore will be released globally over the coming weeks.

The first of the films, an official teaser announcing the impending arrival of Galaxy AI has also just been released by BBH Singapore.

In the video, Samsung takes viewers through the era of Samsung phones from the first one created to when they launched water-proof phones and now, to the new era of its phones.

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