Samsonite picks creative agency partner for SG and MY market

Samsonite Singapore has appointed DDB Group Singapore as its creative agency, following two rounds of closed door competitive pitches against three other agencies.The appointment covering the Singapore and Malaysia market, will see DDB Singapore take responsibility for through-the-line, social and activation duties. Marketing understands no time frame has been slated.“DDB captivated us with their creative solutions and insights into our consumers”, said Satish Peerubandi, general manager, Samsonite Singapore, Malaysia & Philippines.  “We really look forward to rolling the work out to the market.”Melvin Kuek, group managing director at DDB Group Singapore said, “This is an exciting regional win for DDB as Samsonite offers an innovative brief. I’m looking forward to brilliant work from our creative teams.”Marketing has reached out to DDB for more comments.