RWS discontinues lifestyle loyalty programme

Resorts World Sentosa (RWS) is discontinuing its lifestyle loyalty programme, RWS Invites Membership on 31 December 2021. New registrations closed yesterday and RWS thanked members for the confidence they have placed in the programme and their loyal support. The resort said on its website that all programme benefits will cease and unutilised Invites$ will automatically expire and will no longer be redeemable after 30 June next year. MARKETING-INTERACTIVE understands that an SMS was also sent to members informing them of the programme's discontinuation.

In an FAQ, RWS said membership data may be retained until there is no longer a regulatory and business purpose. Members will also stop receiving email updates from RWS after 30 June 2022 unless they opt in. Participating outlets under RWS Invites include llaollao, Krispy Kreme, Ocean Restaurant, Hard Rock Cafe Sentosa, Putien, S.E.A Aquarium, Hard Rock Hotel Singapore, LEGO Certified Store, and Candylicious, among others. MARKETING-INTERACTIVE has reached out to RWS for comment.

RWS Invites was first launched in 2012 to drive repeat visitorship among local residents to the resort and to reinforce its status as a family resort destination. Known as a non-casino loyalty programme, RWS said back then that RWS Invites was a way to track the volume of visitors and offer even more personalised services. The monetary investment behind the programme was about SG$5 million and is targeted specifically at PMETs.

The launch of RWS Invites in 2012 positioned RWS as Singapore's first integrated resort to launch a separate non-gaming card membership with a dedicated rewards programme for guests, RWS said in a previous press statement.

Separately, RWS is currently gearing up for Halloween season with its Universal Studios Singapore Halloween Horror Nights Exhibition. Running until 7 November, the exhibition allows horror fans to revisit some of the most sought after creepy zones, haunted houses and shows. The exhibition showcases nine years of Halloween Horror Nights, where guests will encounter terrifying displays, horrific props and deadly facts about what goes into creating the event.

Visitors can also embark on a trick-or-treating adventure with Trail of Treats at Universal Studios Singapore to collect treats from candy ambassadors. At the same time, RWS's Equarius Hotel is also hosting Halloween staycations.

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