Vistar Media Hero 2024
RTHK and Radio Republik Indonesia sign MoU to strengthen collaboration

RTHK and Radio Republik Indonesia sign MoU to strengthen collaboration

share on

Local broadcaster Radio Television Hong Kong (RTHK) and Radio Republik Indonesia (RRI) have signed a memorandum of understanding (MoU) to strengthen collaboration and promote people-to-people bonds under the Belt and Road Initiative. 

Indonesia is a member of the Association of Southeast Asian Nations and one of the Belt and Road countries. It is also the country with the largest Muslim population in the world. There are more than 140k Indonesians in Hong Kong, making them the city's second largest ethnic minority.

Don't miss: Chubby Hearts HK receives over 200k visitors in first 3 days

As part of the partnership, RTHK and RRI will jointly produce a brand new programme “Hello Jakarta! Hello Hong Kong!” for broadcast in Indonesia and Hong Kong. The programme will be aired during a newly established Indonesian language broadcast timeslot starting in March, with the goal being to serve the Indonesian community in Hong Kong.

The programme will share the latest news between Hong Kong and Indonesia and include listener interaction segments to strengthen connections between Indonesians in the two places to promote people-to-people bonds. In addition, the two stations will enhance co-operation in news gathering and deepen exchanges in talent and technologies.

Eddie Cheung, director of broadcasting, RTHK, said: “We hope that the new co-production 'Hello Jakarta! Hello Hong Kong!’ will not only deepen the mutual understanding of the peoples of the two places, but also publicise to people in Indonesia in their language mega events to be held in Hong Kong such as Art Basel in March and Rugby Sevens in April.”

MARKETING-INTERACTIVE has reached out to RTHK for more information. 

Back in January, RTHK partnered with Hong Kong Science and Technology Parks Corporation (香港科技園) and the Centre for Perceptual and Interactive Intelligence (博智感知交互研究中心) to promote local innovation and technology development and advance towards smart broadcasting.

Related articles:

RTHK to replace BBC World Service broadcast with Chinese state programming

RTHK pledges to tell positive stories of HK and Chin

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window