Vistar Media Hero 2024
RTHK pledges to tell positive stories of HK and China

RTHK pledges to tell positive stories of HK and China

share on

Local broadcaster Radio Television Hong Kong (RTHK) has pledged to tell positive stories of Hong Kong and China by strengthening cross-media and multilingual broadcasting

According to the Legco Information Technology and Broadcasting Panel meeting on 14 November, Hong Kong's secretary for commerce and economic development Algernon Yau said that RTHK's main tasks in the future include strengthening cross-media and multilingual broadcasting, among sectors such as finance, investment, innovation, art and culture, education and lifestyle, to let expats and internationals to keep abreast of Hong Kong's latest developments and attractions. 

Yau also said RTHK would position RTHK TV 32 as a comprehensive information live broadcast station, strengthen government information distribution, and provide more programmes that deepen citizens' understanding of the country. "RTHK is back on the right track and will continue to implement the public purpose and mission under its charter, and is committed to assist the government in telling positive stories about Hong Kong and China," he added. 

RTHK will produce more programmes to deepen citizens' understanding of China, as well as programmes to promote sports development and social integration, so as to promote doing sports in the city and create an inclusive society, according to Yau. 

The move comes as Hong Kong’s new leader John Lee stressed that one of the key chapters of the story of Hong Kong is about its national and international connectivity. He said at an event earlier in July that the Hong Kong government will make the best endeavours to tell the world the good stories of Hong Kong.Lee also said at a national English-speaking competition in August that it's important for young people to tell the world a good story about Hong Kong whenever possible. Lee said the one demand he has of students is for them to tell the world the good things about Hong Kong, according to RTHK 

Hong Kong authorities have started creating social media accounts on Xiaohongshu and Weibo to tell positive stories of Hong Kong internationally. Chris Tang Ping Keung, the secretary for security in Hong Kong said on his Facebook page on 10 September, that he has launched his official account on Weibo and Xiaohongshu upon Mid-Autumn Festival.

Tang’s Weibo has over 43,000 followers at the moment, despite having only three posts describing his trip to Yuen Long’s old lantern street and bakery. His three posts are also posted on his Xiaohongshu account.

Related articles:

TVB defends RTHK programmes cut saying its 'purely commercial'
Is it all gloom and doom, really? Maybe not, say media publishers and broadcasters as they prep for 2023
HK broadcaster TVB faces online boycott campaign by netizens

 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window