RIPPLE refreshes name to Media Prima Audio, launches new mobile app brand

Media Prima's RIPPLE has rebranded to Media Prima Audio and marked its first holistic rebrand in over 15 years by revamping its radio stations, content and line ups, as well as the overall strategy of all the radio stations. Hot FM and Fly FM now have a new and different sound, complemented with refreshed logos, look and feel. Meanwhile, One FM and Kool FM are now branded as 8FM and Buletin FM, respectively. Media Prima Audio's CEO Nazri Noran (pictured above) said the rebranding is being supported by "an extensive marketing campaign" across all Media Prima group platforms. The talent lineups for all radio stations have also been refreshed. 

At the same time, Media Prima Audio has also launched a new mobile app brand, Audio+, which will be the home for all radio, digital and social content, such as radio, podcasts and videos, among others. Instead of downloading a separate app for each station, all brands will now be parked under the Audio+ app. 

"There are lots in store from today onwards for Hot FM, Buletin FM, Fly FM, and 8FM. Malaysia’s radio fans can expect to be thrilled and fall in love with radio all over again with this master brand overhaul," Nazri explained. A+M has reached out to Media Prima Audio for additional information on the rebranding.

According to its website, Media Prima Audio has amassed nearly 13 million digital followers, 95 million digital listeners and 1.23 billion video views through its brands. Nazri joined Media Prima Audio in May this year from Astro Radio, where he led its radio brands ERA, Sinar, Gegar, ZAYAN, and Raaga as AVP. He has over 20 years of experience in the entertainment industry and is known for specialising in creating content that resonates with the local audience. Joining him at the same time was Jake Abdullah (pictured below right) and Aaron Pinto (pictured below centre), who came on board as a consultant and chief content officer, respectively. 

Jake was formerly CEO of Astro Radio and Fave Malaysia MD and now assists in content, branding and audience strategies. Pinto was previously head of content for Astro Radio where he led the development of content and talent strategies for 12 Astro Radio brands. He has over 26 years in the radio industry where he was involved in transforming radio brands and products to revive listenership and revenue growth.

Last month, Media Prima Audio worked with Media Prima Group under TV3's programme, Bersamamu, to offer aid to Malaysians who have been impacted by the recent EMCO announcement. Titled "Bersamamu #KitaJagaKita" (together with you, we look out for each other), the campaign invited listeners who require help to WhatsApp its radio stations - Fly FM, Hot FM, One FM and Kool FM - and share their situation. Chosen listeners will be assisted with monetary aid amounting to RM200 each.

Earlier this year, Media Prima witnessed leadership movements at a group level. The company promoted Rafiq Razali to group executive director. He first joined the Group in 2016 as CEO of REV Media Group, formerly known as Media Prima Digital. In that role, Media Prima said he successfully implemented a business turnaround strategy, the Group said. A few months later, group MD Iskandar Mizal Bin Mahmood stepped down from his rolex to focus on other commitments. Media Prima said then that Rafiq will lead group operations until further notice.

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