Retykle drives sustainable consumption with new pop-up in Hong Kong

Retykle, online circular retail platform for kids is launching a pop-up store for three months at K11 Musea, which aims to symbolise a strong advocacy for the role resale plays in the future of retail and sustainable consumption.

Starting from 29 August 2022, Retykle’s pop-up store will be offering a premium in-store experience as well as an opportunity for customers to drop-off their outgrown children’s clothes to sell with Retykle. Parents have joined the Retykle community as an easy way to embrace sustainable consumption and lower their environmental impact whilst benefiting from attractive earnings and savings. The pop up at K11 Musea will offer the opportunity to introduce many new Retyklers to the cycle.

The retailer understands that the fashion industry is one of the largest polluters to the planet and it is critical that fashion brands and retailers drive a sustainable future by adopting and incorporating low carbon and climate-resilient business models. Hence it chose K11 Musea as their partner in the sustainability project as the mall is seen as a trailblazer in their sustainability efforts.

During the event, customers will be able to shop a curated edit from Retykle’s more than 2,500 designer brands including Jacadi, Bonpoint, Ralph Lauren, Seed, Moncler and many more. Ranging from new with tags to gently used condition for kids aged 0-14, the edit will be refreshed with hundreds of new items daily.

Retykle will also be collecting outgrown secondhand children’s clothes at the pop-up location for consignment at retykle.com.

Sarah Garner, founder and CEO of Retykle, said: "When a mall with the prominence of K11 Musea invites Retykle to be a part of their brand matrix, it is a signal to the whole industry that resale is going to be a part of the future of retail in a congruent and meaningful way. Circular solutions will complement traditional retail and help to promote responsible and sustainable consumption."

Circular solutions like Retykle are crucial to solve the sustainability challenge in the fashion industry. Through its platform, Retykle is creating a longer lifespan for children’s products and is working to create a fully circular solution that eliminates waste associated with kids all together.

To date, Retykle has re-circulated over 200,000 items of clothing, saving 1,180,000 lb of carbon and 907 million liters of water. Throughout its business, Retykle has incorporated eco-friendly practices to reduce its emissions from business operations and recently launched a carbon savings calculator to help their community understand the environmental significance of purchasing decisions.

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