Retail brand Metrojaya partners with TheNoor to increase charitable shopping experiences in MY

Malaysian retail brand, Metrojaya is partnering with TheNoor, an online application dedicated to bettering the Muslim lifestyle experience, according to Protinus Group, the mutual consulting partner to both parties.

The collaboration aims to bring about significant social impact by integrating Tabarru, TheNoor’s donation platform, into Metrojaya’s departmental stores with the aim of transforming the landscape of charitable donations.

A statement by the CEO of Protinus Group, Jheeva Subramanian, said that by joining forces, Metrojaya and TheNoor aspire to empower customers to make a difference by incorporating charitable giving into the shopping experience.

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“With a simple scan of the QR code in-store, Metrojaya shoppers now have the opportunity to contribute to a wide range of causes which are supported by TheNoor, encompassing education, healthcare, poverty alleviation, and environmental conservation,” he added.

The head of marketing at Metrojaya, Karen Mak, said that TheNoor shares Metrojaya’s unwavering commitment to make a positive impact on society. “By seamlessly integrating Tabarru into our platform, we aim to provide our customers with a meaningful and effortless way to give back to their communities. This partnership displays our dedication to responsible business practices and our collective pursuit of a better future for all,” she added.

Likewise, CEO of TheNoor, Mohd Izzairi Yamin shared his excitement to partner with Metrojaya, as it pushes to empower individuals through charitable ventures in order to make a meaningful impact in their communities through seamless integration with Tabarru. “This collaboration exemplifies our shared vision of creating a better future for all. By leveraging Metrojaya’s extensive reach and customer base, we can inspire and enable individuals to make significant contributions to causes that matter to them. It’s about turning everyday activities like shopping into acts of compassion and social change,” he added.

A+M has reached out to Protinus Group for more information.

Recently, Pepsi Malaysia introduced the opportunity for charity as part of its Raya campaign. In the spirit of Raya, the campaign titled ‘Build a real connection with Pepsi' allows for Malaysians to contribute to a good cause if they went offline. For every hour offline, Pepsi, together with participating NGO partners, namely Kechara Soup Kitchen Society and The Lost Food Project, donated a meal care pack to the underserved communities. A statement to the press said that each meal care pack can provide at least one to six weeks of sustenance.

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