Razer educates young fans on sustainability with new animated series

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Razer is educating young consumers on environmental issues via a new animated series starring its sustainability mascot, Sneki Snek. The first season of the series is sponsored by asset management firm Franklin Templeton and aims to raise awareness among young fans on what they can do to live more sustainably.

The show will be streamed across Razer’s social network channels including YouTube, Instagram, Facebook, and Twitter, with new episodes coming out every month. The animated series follows Sneki Snek and his sidekicks on their mission to stop the antagonist, the Hooman, who is constantly hurting the planet. The first season consists of six bite-sized episodes and will tackle issues such as deforestation, over-fishing, air pollution, upcycling, slash-and-burn farming, and climate change. Viewers will learn about pressing environmental issues and what they can do to make a difference, as Sneki Snek shares advice on how to join the fight against climate change.

According to Razer, the integration of environmental and social considerations in entertaining content aims to empower viewers with the practical information they need yet may not have access to. MARKETING-INTERACTIVE has reached out to Razer and Franklin Templeton for additional information.

Razer's chief of staff, Patricia Liu, said it is the company's responsibility to ensure that the youth are armed with what they need to defend the planet, as they will be the ones inheriting it. "So, whether it’s by giving them access to information, or rallying the community through our own sustainability efforts, we hope to inspire the next generation of gamers to join us in the frontier against climate change," Liu added.

Meanwhile, Franklin Templeton's country head for Singapore, Dora Seow, said: "As a global asset management leader, we recognize the need to protect our environment and are committed to reducing our environmental impact. We hope this adorable series will get people thinking about the importance of sustainable living and investing."

Last year, Razer partnered with Conservation International to save trees through their Sneki Snek campaign. Under the partnership, a portion of the proceeds from the sale of Sneki Snek eco-merchandise goes towards helping Conservation International save trees. Razer has since then rallied its community by launching a new Sneki Snek product with every 100,000 trees saved and have just celebrated saving 600,000 trees with the latest Sneki Snek Giant Cushion drop. With Franklin Templeton also committing to saving 50,000 trees, Razer said the end goal of saving a million trees together with the community is drawing even closer. According to Razer's website, the company has saved 710750 trees so far.

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