Raffles Family Office names new marketing and communications VP

Raffles Family Office has appointed Joyce Lee as vice president, marketing and communications, according to her LinkedIn account.  Lee has experience in corporate reputation and crisis management and has provided communications and strategic counsel to spokespersons, C-Suites, Fortune 50 companies and corporations. A strong believer of "People, being constantly curious and integrity", she said these are three keys to success in today’s fast-challenging world.

Prior to her latest position, she was head of marketing and corporate communications at LC Capital, where she was responsible for corporate and integrated communications, investor relations, marketing, consumer activation, crisis management and PR strategy for the group and its subsidiaries - Infinity Capital Group, Infinity Entertainment Group & Infinity Media Group. She led group marketing initiatives of all projects in APAC, including Ultima United , ECHELON magazine, C45, TELLUS lounge, Sushi Yonjugo, TELLUS Niseko, Domus Niseko, TELLUS on Parker, TELLUS Hirafu and TELLUS Villas.

Before that, she was senior manager at Edelman, managing project teams, communication messages, communication plan and strategy development, new business development, crisis management, media strategy development and training, as well as event planning and management. Brands that she worked with included Aviva (Asia), Aviva Investors, BlackRock, Block.one, Paul Hastings (Asia), Shell and Aesop.

Lee also boasts experience in other agencies. In her earlier stage of career, she worked for Ogilvy, serving a wide range of clients including American Express, Barclays Wealth, Grosvenor, Hyatt Group Asia, Huawei Consumer Business, LUI Chi Woo Prize, and Min Xin Insurance, to name a few. 

Raffles Family Office is a multi-family office with a suite of services for ultra-high-net-worth individuals and families, delivering bespoke wealth preservation solutions and build lasting family, investment, and operational governance structures for families. Headquartered in Hong Kong, Raffles Family Office has a presence in other locations across Asia, including mainland China, Taiwan and Singapore.

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