Raeon International appoints PHD HK to handle digital responsibilities

Hong Kong-based overseas property specialist Raeon International has appointed PHD Hong Kong as its strategic brand partner to handle brand planning and digital responsibilities.

Facing evolving technology and rapid developments in the property market, Raeon International was looking for a strategic partner who could help grow Raeon’s business and drive success. Raeon International has recently partnered with PHD Hong Kong to manage its upcoming branding campaign. Building on this partnership's success as of January 2021, PHD Hong Kong will now also handle Raeon International’s digital performance.

PHD Hong Kong said its strong strategic planning credentials and digital expertise further forged the union with Raeon International, proving its expertise in innovation beyond media, but also across brand communications, data and marketing technology.

"We are excited to grow the Raeon International brand and build on the strong foundations of this new partnership. We can bring to the fore Raeon International's unique brand offering and build on their brand presence in the market," said Clement Chung, CEO of PHD Hong Kong.

"When reviewing our branding efforts, we wanted a fresh and unique approach with a focus on digital marketing," said Terence Cheung, founder and CEO of Raeon International.

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