R/GA promotes Anthony Baker to managing director of Japan

Creative innovation company R/GA has promoted Anthony Baker (pictured) to managing director of R/GA Japan. Within his new role, Baker reports to Michael Titshall, R/GA’s CEO of APAC. 

As Baker leads R/GA Japan to service North Asia, he will focus on expanding long-term strategic partnerships to deliver creative solutions for clients that drive business growth in new ways.  

This strategy centres on intersecting expertise in strategy, brand, design, communications, and technology in unique and effective ways. Baker's promotion reflects not only his performance, but also the fact that the Japan business is now more successful under his leadership than it has ever been, according to a spokesperson from R/GA.

In the past year under Baker’s leadership as general manager, R/GA Japan has achieved double-digit profit growth, while expanding its workforce by 30%, according to the release. 

R/GA will continue working with Japanese brands to compete locally and internationally, while helping global clients expand in the Japanese market and reach new audiences. 

Recent collaborations include a disruptive Black Friday activation with gaming company PONOS, leading to an expanded partnership across the US, Japan, Taiwan, and Korea and earning international recognition at D&AD.  

With more than 25 years of global experience as a digital lead and technologist, Baker co-founded R/GA Japan, establishing key client relationships and strategic partnerships across APAC, driving business growth and securing international accolades.  

Baker moved to Japan in 2017 from R/GA London having expanded the London office from 30 to 350 members in six years with clients like Nokia, Microsoft, Google, and Nike. 

Baker said, “It’s rare to find strategic agency partners who grasp Japan’s distinct culture and bring together diverse, global teams, and network capabilities. R/GA stands out in offering exceptional talent and applying network accelerator tools in AI, cloud computing, search intelligence, and data in both Japanese and English. I deeply appreciate R/GA’s trust in me and my team’s support, as we take our work and operations to new heights.” 

Titshall added, “Baker has driven R/GA Japan to achieve new levels of success, delivering exceptional outcomes for our clients. Our collaboration with PONOS, and global brands like Google, Nike and Fujitsu in groundbreaking work, underscore Anthony’s exceptional leadership. We look forward to continued impact under his guidance as R/GA enters its next phase in North Asia.” 

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