QSR Brands nabs new group chief communications officer

QSR Brands has appointed Anis Yusof as its new group chief communications officer. 

Anis has over 20 years of experience in multiple fields including airline, hotel, media and broadcasting, retail, property development and government-linked companies, according to her LinkedIn. 

Prior to joining QSR Brands, Anis was the head of corporate communications and branding at UEM Sunrise for a year and one month. 

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She also held the role of SVP, head of government affairs and public policy and head of PR and communications at Lazada where she started as its SVP, head of government affairs and public policy in 2021.

In the past Anis served as Touch 'n Go's general manager of government relations and general manager of corporate partnership.  

Her other roles include vice president of value-added opportunities, corporate strategy and performance at Kumpulan Wang Persaraan and head of marketing and corporate communication at Star Media Group. 

Anis also took up leadership roles at Malaysian Resources Corporation, Guardian Malaysia and Carrefour. 

MARKETING-INTERACTIVE has reached out for more information. 

Anis’ appointment comes after KFC Malaysia’s ex-chief marketing officer Premnath Unnikrishnan joined Abbott Malaysia as its new head of digital marketing and consumer connections for Malaysia.

During his stint at QSR Brands, he also served as head of MarTech, digital strategy and e-wallets head of digital projects. He first joined QSR Brands in 2020 as the head of digital, eCommerce and retention at Pizza Hut Malaysia. 

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