PUYI OPTICAL and ZEISS enhance customer experience with global partnership

PUYI OPTICAL and ZEISS have taken their partnership to a global level to enhance the offerings at the PUYI VISION CARE LAB in the Central flagship store.  

As PUYI’s global strategic partner, ZEISS will integrate the optical expertise from professional optometrists and a full suite of ZEISS optical instruments and cutting-edge technology, delivering personalised vision care solutions.  

From prescription to optical lens customization, customers will experience the exceptional and attentive service offered by PUYI OPTICAL and ZEISS. 
The designation of "global strategic partner" signifies that PUYI OPTICAL and ZEISS will integrate their long-standing commitment to customer-centricity into a pivotal component of product research and development. 

In alignment with the growing trend towards consumer focus, the collaboration between Puyi and ZEISS would develop the most suitable optical products. Therefore, ZEISS's business development efforts will concentrate on the APAC region, bringing together its top research teams to establish a global innovation hub.  

This initiative will not only enhance research and development cycles to meet the demands of a vast and promising global market but also reinforce the increasing importance of the Asian market to ZEISS. 

The newly established PUYI VISION CARE LAB is located in THE MARQUE, the flagship store of PUYI OPTICAL in the heart of Central. The lab offers a uniquely designed, spa-like environment that combines the expertise of PUYI OPTICAL’s professional optometrists with an extensive suite of ZEISS optical instruments and cutting-edge technology.  
 
This setup provides customers with comprehensive eye health and vision assessments. The exclusively introduced precision refractive instrument, i.Profiler Plus, accurately captures visual performance from the eyes, consolidating it into comprehensive prescription information. This is complemented by the ZEISS VisuFit 1000 digital centration device, which captures data on frame and facial features. 
 
As the demand for personalised lenses continues to increase, customers now expect lenses tailored to their specific vision needs and lifestyles. This trend has driven PUYI OPTICAL and ZEISS to enhance their efforts in providing precise personalized prescription services and high-quality lifelong vision care solutions.  
 
To address the need for customised lenses, PUYI OPTICAL has exclusively launched the ZEISS SmartLife PRO Individual 3.0. This product features intelligent design to meet the diverse visual needs of modern individuals. By utilizing advanced screening instruments and professional optometric services, the system collects individual data from customers' eyes, accurately capturing their unique visual needs and behaviours to create lenses that perfectly align with their vision requirements. 
 
Jeffery Yau, the founder and CEO of PUYI OPTICAL, expressed his enthusiasm about the partnership with ZEISS. "We are thrilled that PUYI OPTICAL has officially become a 'Global Strategic Partner' with ZEISS. They are committed to providing innovative and exceptional retail services, leveraging ZEISS's advanced technology and expertise to enhance customers' vision care experiences.” 

“As a pioneer in their respective fields, the partnership between PUYI OPTICAL and ZEISS would drive continuous product innovation to meet the evolving needs of their customers. Together, they will elevate the overall experience in vision care, delivering superior services and products,” he added. 

Sven Hermann, member of the executive board of Carl Zeiss AG, head of ZEISS consumer markets segment, stated, “PUYI OPTICAL, as ZEISS's core partner in China and Singapore, has set a new standard in the global optical retail sector with its exceptional service experience.” 

He expressed his honour in elevating this collaboration to "global strategic partner" and highlighted the exclusive launch of personalised optical solutions, such as the ZEISS SmartLife PRO Individual 3.0 and ZEISS i.Scription, which offered customers an unparalleled optical experience. Furthermore, Sven revealed that ZEISS LuminArt, set to launch in 2025, marks a groundbreaking advancement that will significantly enhance the overall experience in vision care. 

PUYI OPTICAL and ZEISS have been collaborating in the optical field over the years. In 2013, the first "PUYI ZEISS Optical Lab" was launched at Puyi's flagship store in Central, equipped with a comprehensive suite of state-of-the-art ZEISS optical instruments and extensive vision care solutions.  

MARKETING-INTERACTIVE has reached out to PUYI OPTICAL for more information.

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