Pure Group appoints new PR agency

Pure Group has appointed Sinclair Communications as agency partner to lead its public relations for Pure Fitness, Pure Yoga, Pure Apparel and nood food in Hong Kong.Sinclair Communications’ mandate is to work alongside Pure Group’s internal public relations team to drive brand strategy and proactive storylines that align with the company’s approach to a healthy lifestyle for health-conscious Hong Kongers of all ages.“Sinclair Communications is excited to be working with Asia’s leading lifestyle brand to communicate a message of holistic wellness that can inspire Hong Kongers to lead a healthier and more balanced life. As Pure Group’s expansion and diversification continues, we look to support the business areas to drive an overall brand message of an integrated wellness community,” said Kiri Sinclair, managing director of Sinclair Communications.