Publicis Media Philippines picks new chief media officer

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Communications agency Publicis Media Philippines has appointed Liam Capati as its new chief media officer, effective July 2023. The current agency leads of PGP Media such as Miko Manolo, Cat de Leon-Vinuya and Christine Borillo will report to Capati and design the future of Publicis Media in the market together.

In his new role, Capati will focus on accelerating the growth of the media practice and in driving consumer engagement for clients of Publicis Groupe. He comes with extensive industry experience, a deep understanding of critical market trends and developments especially on platforms, and expert capabilities to navigate the evolving new world of media spanning data, social, and commerce.

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Capati re-joins the Publicis family after a four-year stint with Meta as its head of media for the Philippines, Indonesia, Malaysia, and Vietnam.

He started his career with Starcom as a student resident and joined full-time after graduation. He grew through the ranks rapidly in his six years with the agency, contributing to many successful outcomes for local and global clients. Starting out as the agency head for Meta in the Philippines, Capati quickly expanded his remit to take on Indonesia, Malaysia and Vietnam in addition to Philippines.

“It is great to have Capati back on our team. With his solid background and digital-first experience, we are confident he can effectively harness the power of data and technology in media to deliver the best possible solutions to our clients, brands, and businesses.”

“I am delighted to be back where it all started – I genuinely look forward to helping build the next era of communications and media in the Philippines together with the crack leadership team at Publicis Groupe Philippines,” added Capati.

The news comes shortly after Publicis Media has appointed Minsun Collier and Matthew Mills as its two senior client leads for its Adobe media account.

Minsun Collier, based in Sydney, will be responsible for the APAC region while Matthew Mills, based in Tokyo, will be taking on the Japan remit.

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